Thank YOU Notes...

Because I understood that building relationships is what business is all about, I began early in my career to send thank-you notes to people. I set a goal to send 10 thank-you notes everyday. That goal meant that I had to meet and get the names and addresses of at least 10 people every day. I sent thank-you notes to just about every person I met. I became a thank-you note fool. And guess what happened? By the end of my third year in sales, my business was 100 percent referrals! The people I had expressed gratitude to were happy to send me new clients as a reward for making them feel appreciated and important.
Here are 10 situations and sample thank-you notes:
-Telephone contact.Thank you for talking with me on the telephone. In today's business world, time is precious. I will always be respectful of the time you invest as we discuss the possibility of a mutually beneficial business relationship.
-In-person contact.It was a pleasure meeting you, and thank you for the time we shared. We have served many happy clients, and my wish is to someday serve you. If you have any questions, please don't hesitate to call.
-After a demonstration or presentation.Thank you for giving me the opportunity to discuss with you our association for the mutual benefit of our firms. We believe that quality, blended with excellent service, is the foundation for a successful business.
-After a purchase.Thank you for giving me the opportunity to offer you our finest service. We are confident that you will be happy with your investment. My goal is now to offer excellent service so you will refer others to me who have similar needs as yours.
-For a referral.Thank you for your kind referral. Anyone you refer to me will receive the highest degree of professional service possible.
-After final refusal.Thank you for taking time to consider letting me serve you. I regret that your plans do not include making the investment at this time. However, if you need further information, please feel free to call. I will keep you posted on new developments and changes that may benefit you.
-After they buy from someone else.Thank you for taking your time to analyze my services. I regret being unable, at this time, to prove to you the benefits we have to offer. I will keep in touch with the hope that in the years ahead we will be able to do business.
-After they buy from someone else, but offer to give you referrals.Thank you for your gracious offer of giving me referrals. I am enclosing three of my business cards. I thank you in advance for placing them in the hands of three people whom I might serve.
-To anyone who gives you service.Thank you. It is gratifying to meet someone dedicated to doing a good job. Your efforts are sincerely appreciated. If I can serve you in any way, please don't hesitate to call.
-Anniversary thank you.Thank you. With warm regards I send this note to say thank you for your patronage. We are continually improving our products and services. If you would like an update, please give me a call.
Put the power of expressed gratitude to work for you today.
Excellence in Action: Start sending at least 10 thank you cards a week.